Oct 6 2022


New York, NY – GDS Development Management (GDSNY) and Corem of Sweden announced today that they have signed a 5-year lease at 1245 Broadway with GumGum, a contextual-first global digital advertising platform. GumGum has taken 6,500 square feet of office and terrace space over a full tower floor. GumGum’s vision for the space will breed collaboration by incorporating elements of sustainability with natural greenery integrated throughout the office.

“1245 Broadway will be GumGum’s flagship farmhouse office. Our intention with the space is to not only build a communal area for our team, partners, and clients to come and collaborate but a eco-friendly, sustainability-focused office space, including a community garden on the amazing private terrace. With the beautiful facilities, amazing views, and incredible location in Manhattan, we are excited to build a truly green and sustainable office environment like no other,” said GumGum, CEO, Phil Schraeder.

GumGum is using artificial intelligence to unlock the value of every digital environment. They work with 70% of Fortune 100 companies, such as L’Oreal, Disney, T-Mobile, Clorox and Sprint, to reach targeted audiences in non-intrusive ways. GumGum, participates in over 100 billion ad auctions and performs contextual analysis on over 50 million unique pages and videos per day.

1245 Broadway is a 23-story class-A office building at the corner of 31st Street and Broadway, in NoMAD, one of New York City’s most dynamic neighborhoods. Designed by Skidmore, Owings & Merrill, and developed by GDSNY, the building features architectural cast-in-place concrete, large triple-glazed windows, a private club, F&B catering to tenant floors, and panoramic views of the city. The building is LEED-Gold certified and offers the very latest in touchless technology and air quality.

“We are very pleased to announce another signed lease at 1245 Broadway. This time with the digital advertising platform GumGum. We continue to see a recovery for new premium office buildings in New York,” says Eva Landén, Corem’s CEO.

“We are excited to welcome GumGum to 1245 Broadway,” says Alan Rudikoff, Co-founder of GDSNY. “1245 Broadway continues to be the premium media, technology, film and creative arts headquarters in Manhattan with award-winning best-in-class tenants.”

GDSNY and Corem were represented by Paul Amrich and Neil King of CBRE.